I’m Jemma Owens

Aka the brain behind the work at Good Shout Content & Strategy Studio.

I’ve built my career on words.

Human copywriting and creative thinking are where it all began, and still at the heart of everything I do.

Over 12 years, I’ve led on content writing and copy across just about every format you can think of - from websites, blogs, and social posts to campaign slogans, thought leadership, and long-form guides. I know how powerful the right words can be: they shift perception, tell a story, and inspire action.

I’ve spent more than a decade working across both agency and in-house roles, spanning both B2B and B2C, and leading on content writing and copywriting for some incredible brands. Along the way, I’ve been trusted by huge names such as TalkTalk, Virgin Media, Freightliner, American Airlines, Lloyds Bank, Visa, Vodafone, Dulux, Ladbrokes, Carluccio’s, Radisson Hotels, Just Eat, Barratt Homes, Southampton FC, Liverpool John Moores University, Skinny Whip Bars, and many, many more.

Brands I’ve helped find the right words:

But my career didn’t stop at writing. Over time, I grew into leading the bigger picture, developing campaign concepts, value propositions, persona messaging, and full-funnel content strategies. I run discovery workshops, create messaging frameworks, and shape the kind of brand stories that don’t just sound good - they stick.

With Good Shout, I bring those two sides together: years of hands-on senior content writing and copywriting expertise, plus the strategic thinking to connect it all into one clear, powerful story for your brand.

Give me a shout

Interested in working together? Fill out some info I’ll be in touch shortly.