Core service offering & the Good Shout process
Every brand needs its own distinctive voice. And every brand certainly has its own goals and its own challenges.
That’s why I’ve built a toolkit of services designed to flex around you and whatever these are. Whether you need sharp copy, a clear strategy, or a full-on messaging reset, I’ll meet you where you are and work together with you to craft exactly what you need.
Content writing & copywriting
What you get:
Words that work across every format - from attention-grabbing social posts to meaty long-form guides, and everything in between. Blogs, ebooks, case studies, whitepapers, email campaigns, animation scripts, website copy, product guides, LinkedIn posts, newsletters, podcast concepts, FAQs... the list goes on.
I’ll work to get under the skin of what you do, digging out your true purpose and unique selling points.
The Good Shout process
1
Briefing
We’ll kick off with a quick chat to pin down your goals, your audience, and the format.
2
Research
The next step is getting under the skin of your brand, tone of voice, and subject matter to make sure every word sounds like you.
3
Writing
Crafting copy that’s clear, creative, and on-point.
4
Refinement
Together, we’ll tweak until it’s perfect and ready to perform.
Value proposition creation
What you get:
A killer value proposition that captures who you are, what you stand for, and why your customers should care.
The end result? Messaging that makes you stand out in your market and gives your teams the clarity to sell with confidence.
The Good Shout process
1
Discovery
A kick-off workshop and conversation with your team to uncover what really makes you, you.
2
Mapping
I’ll translate insights into clear themes: your strengths, differentiators, and audience drivers.
3
Messaging
I’ll shape a sharp, authentic value proposition supported by proof points and key statements.
4
Activation
Now it’s time to roll it out across your comms, from websites to pitch decks.
Persona messaging & workshops
What you get:
Clarity on exactly who your audiences are, what they care about, and how to talk to them. Plus, tailored messaging frameworks for each persona that will make sure you’re always speaking their language.
The Good Shout process
1
Deep dive
I’ll work with you to build out customer personas through research, insight, and team knowledge.
2
Definition
Together, we’ll map their wants, needs, and pain points.
3
Messaging
I’ll craft persona-led messaging pillars that resonate directly with each group.
4
Toolkit
You’ll walk away with a clear playbook you and your teams can use every day to help you have the right type of conversations with each audience group.
Content & campaign strategy
What you get:
A big-picture content plan that supports your goals, with a hero campaign idea that gets people talking. From brand awareness through to lead generation, I’ll create strategies that work across the full marketing funnel and across all of the channels you use.
The Good Shout process
1
Goals
first
We’ll map what success looks like.
2
Audience and channels
Who are we targeting, and where do they hang out?
3
Campaign
concept
I’ll shape bold, creative ideas that spark interest and stand out.
4
Content plan & roadmap
I’ll build a tailored strategy to deliver your message consistently across formats. You’ll leave with a roadmap that’s ready to roll out
Content audits
What you get:
An honest, practical review of your current content. What’s working, what’s not, and where the gaps are. You’ll get a clear plan of attack, with quick wins and longer-term recommendations.
The Good Shout process
1
Review
I’ll take a forensic look at your existing content across all channels.
2
Analysis
What’s landing with your audience? What’s being ignored? Where are the missed opportunities?
3
Recommendations
Highlighting the fixes and opportunities, backed up with practical advice.
4
Action plan
You’ll walk away with a clear, prioritised plan to sharpen your content game.
